AUTHENTIC [aw-then-tik] adj.
- real or genuine; true to one's own personality, spirit or character; trustworthy.
Wins, losses and stats may fade from memory, but at the end of the day what truly resonates are the individuals and their stories, their truths and their character. You may not remember Jackie Robinson's lifetime batting average (.311, btw) but you know how he changed the game.
A great relationship is no different. For it to be memorable and authentic, it must be rooted in the same principles. We build Cause Marketing relationships through "authentic alignment" with a brand and cause partner, making sure both sides hit their objectives out of the park while working together to create a greater good.
For us, it starts with evaluating the full spectrum of marketing tools available on both sides of the relationship to build a comprehensive marketing strategy, creating the perfect balance of Paid/Earned/Owned media strategy, event & experiential programs, retail promotions, athlete & team engagement, and sponsorships. From there, it's the shared goals, combined resources and mutual commitments that drive the relationship to hit tangible results.